Product Classification
Treats
Xinji Biotechnology is a private label pet treats manufacturer supplying meat chunks, protein granules and specialty pet snacks for dog and cat brands, importers, distributors, wholesalers, retailers and e-commerce businesses.
Our pet food manufacturing services cover product selection, formula adjustment, protein and ingredient planning, size and texture customization, sample evaluation, branded packaging, batch production and export-oriented order support.
Buyers can select existing pet snack products for faster market entry or develop a customized private label range based on target species, protein direction, product size, feeding occasion, package format and retail positioning.
Private label pet treat capabilities include:
Dog and cat treat manufacturing
Meat chunks and protein granules
Chicken, beef, fish, salmon and duck directions
Xinji’s existing pet snack portfolio gives buyers several protein directions for building entry-level, mainstream and specialty private label ranges.
Chicken remains a familiar commercial direction for dog and cat snack ranges.
Available product concepts include:
Chicken chunks
Black-bone chicken chunks
Crushed black-bone chicken granules
Chicken-based mixed-protein granules
Small training-treat pieces
Everyday reward snacks
Chicken treat projects can be customized according to:
Dog, cat or dual-species positioning
Piece size
Granule dimensions
Texture and breakability
Formula direction
Package weight
Retail or wholesale presentation
Beef granules can be positioned as a dog-focused reward or training snack.
Possible customization includes:
Granule size
Product density
Texture
Feeding occasion
Package quantity
Private label artwork
Bulk distributor packaging
Beef products can be used as a standalone SKU or combined with chicken, seafood and novel-protein options to create a wider dog treat range.
Seafood-oriented pet treats help brands diversify beyond standard poultry and beef products.
Available concepts include:
Fish granules for dogs and cats
Salmon granules for dogs and cats
Seafood-flavor snack ranges
Small seafood training treats
Mixed meat and seafood concepts
A current fish granule product is available for dogs and cats through factory-direct wholesale and private label supply, with formula, packaging and labeling customization available for qualified orders.
Duck granules can support brands looking for a differentiated poultry SKU or a broader protein assortment.
Project options may include:
Dog treat positioning
Cat treat positioning
Dog-and-cat snack positioning
Small reward granules
Larger snack pieces
Standard or custom packaging
The final species suitability, formula and label statement should be confirmed for each project.
Krill chunks provide a more distinctive seafood direction for brands targeting premium or specialty retail channels.
They can be considered for:
Dog and cat treat collections
Seafood-themed product ranges
Premium protein variety packs
Small specialty SKUs
E-commerce product bundles
Seaweed granules provide an alternative product story for buyers seeking a snack range beyond conventional meat-only positioning.
Possible applications include:
Dog and cat snack assortments
Mixed-ingredient treat ranges
Specialty retail products
Small trial packs
Multi-SKU private label programs
Ingredient wording and nutritional claims must be reviewed according to the final formula and destination market.
Black-bone chicken chunks and granules provide a distinctive product concept that can help private label brands reduce direct comparison with standard chicken treats.
Available directions include:
Chunk-format treats
Crushed granules
Dog and cat snack positioning
Mixed-protein concepts
Premium small-pack products
Novel-protein directions can help distributors and brands create a wider product assortment.
Current product concepts include:
Venison and rabbit granules
Pigeon granules
Duck granules
Krill chunks
Black-bone chicken products
These products should be presented as differentiated protein options. Hypoallergenic, allergy-treatment or medical claims should not be used unless they are properly substantiated and permitted in the destination market.
Dried hawthorn granules can be used as a differentiated snack concept within a wider private label assortment.
The final positioning should be based on:
Actual ingredient composition
Intended species
Feeding quantity
Product format
Destination-market rules
Supported label claims
Botanical ingredients should not automatically be described as treating digestion, weight problems or disease.
A dog-and-cat snack range should not rely on identical packaging with only the animal image changed. Species, piece size, texture, serving directions and product positioning should be reviewed individually.
Dog treat projects can be planned around:
Training rewards
Everyday snacks
Small-breed treat pieces
Larger reward chunks
High-protein positioning
Meat and seafood assortments
Novel-protein concepts
Variety packs
Trial-size packaging
Distributor bulk packs
Key dog treat customization points include:
Piece dimensions
Texture and hardness
Breakability
Calories per piece, where tested
Feeding frequency
Dog-size suitability
Package quantity
Training or reward positioning
Cat treats require additional attention to aroma, piece size, texture and feeding acceptance.
Cat treat directions may include:
Small meat granules
Chicken chunks
Fish granules
Cat treat samples should be evaluated for:
Aroma acceptance
Piece size
Ease of chewing
Surface texture
Product consistency
Dust and breakage
Repeat feeding acceptance
Package freshness after opening
Cross-species treats can simplify sourcing for brands selling to both dog and cat owners.
However, the following must still be confirmed:
Formula suitability for both species
Piece dimensions
Feeding instructions
Guaranteed analysis
The physical design of a pet treat affects the target animal, feeding convenience, package quantity and consumer perception.
Suitable for:
Repeated reward during training
Small dogs
Cats
Trial packs
Lower-calorie-per-piece positioning where supported by testing
Important specifications include:
Small and consistent size
Low breakage
Easy handling
Controlled hardness
Clear feeding guidance
Suitable for:
Everyday dog treats
General reward use
Multi-size retail ranges
Standard pouches and jars
Suitable for:
Occasional rewards
Medium and large dogs
Premium product presentation
Products where visible meat texture is part of the positioning
Suitable for:
Small reward pieces
Food topping concepts
Mixed-size snack ranges
Sample or trial applications
A topping claim should only be used when the formula, particle size, feeding directions and market requirements support that positioning.
Pet treat quality depends on raw material control, formula accuracy, controlled processing, finished-product inspection and reliable packaging.
Xinji Biotechnology uses digitalization as a core operational driver to support an efficient, transparent and traceable production system.
Incoming meat, seafood, starches and other ingredients are reviewed according to the approved purchasing and product specifications.
The approved formula and production instructions are checked before each commercial batch.
Depending on the product format, process checks can cover:
Ingredient preparation
Mixing
Forming
Product dimensions
Moisture control
Cooling
Screening
Filling
Package sealing
Digital batch records help connect raw material information, production records, inspection data and finished-product shipments.
Depending on the product and order requirements, documentation may include:
Product specification
Ingredient list
Guaranteed analysis
Certificate of Analysis
Batch information
Packaging specification
Packing list
Commercial invoice
Export documents
Third-party laboratory reports
Pet treat labels must accurately identify what the product is and avoid presenting a snack as a nutritionally complete daily diet.
For products sold in the United States, FDA labeling requirements include proper product identification, net quantity, manufacturer or distributor information and an ingredient list.
AAFCO guidance distinguishes treats and supplements from complete foods. Treat products that are not complete and balanced may be identified as snacks or treats or carry an intermittent or supplemental feeding statement, depending on the applicable labeling route.
Product name
Dog, cat or dual-species identification
Treat or snack designation
Ingredient declaration
Guaranteed analysis
Calorie content where required or tested
Net weight
Feeding recommendation
Storage instructions
Manufacturer information
Importer or distributor information
Country of origin
Avoid unsupported claims such as:
Treats allergies
Cures digestive disease
Prevents urinary disease
Guarantees weight loss
Eliminates inflammation
Prevents dental disease
Suitable for every dog and cat
More appropriate wording may include:
Designed as an occasional reward
Suitable for dog training
Chicken-flavor pet snack
Seafood-oriented treat for dogs and cats
Small granules for convenient reward feeding
Novel-protein product concept
Intended for intermittent or supplemental feeding
The final wording must be reviewed against the formula, laboratory data and regulations of the destination country.
Xinji Biotechnology Co., Ltd. is headquartered in Shijiazhuang, China.
The company operates a modern production base covering approximately 17,300 square metres, with a total construction area of approximately 12,600 square metres.
Xinji Biotechnology originated from a feed company established in 2002. After more than two decades of development in animal nutrition and health, it has established an integrated industrial-chain layout covering pet protein feed, pet food, biological preparations and precision manufacturing.
This animal nutrition background provides a practical foundation for ingredient selection, pet snack product development and commercial manufacturing.
Digitalization is used as a core operational driver to improve production efficiency, process transparency and batch traceability.
Select from chicken, beef, fish, salmon, duck, krill, seaweed, pigeon, black-bone chicken and venison-and-rabbit product concepts.
Develop dog-only, cat-only or cross-species treat ranges through one manufacturing partner.
Build a product portfolio that extends beyond standard chicken products with seafood and novel-protein concepts.
Use an available product for faster market entry or request modifications for clearer brand differentiation.
Choose from meat chunks, granules and crushed granules according to feeding occasion and target animal.
Develop branded retail pouches, labels, cartons and shipping marks for your market.
Discuss formulas, samples, packaging, production and quality requirements directly with the manufacturer.
Production and quality records support batch identification and repeat-order management.
Buyers can source dog food, cat food, treats and pet supplements through one manufacturing partner.
Our team supports international projects with quotation, samples, packaging coordination, production follow-up and shipping documentation.
Please provide:
Destination country
Dog, cat or dual-species product
Preferred protein
Chunk, granule or crushed-granule format
Existing or custom formula
Required ingredients
Ingredients to avoid
Yes. Xinji Biotechnology provides factory-direct wholesale, OEM, ODM, private label and contract manufacturing support for pet snack projects.
Our existing range includes chicken chunks, beef granules, fish granules, salmon granules, duck granules, krill chunks, seaweed granules, black-bone chicken products, dried hawthorn granules, venison-and-rabbit granules and pigeon granules.
Yes. Some products can be developed for dogs, some for cats and some for both species. Suitability must be confirmed according to the formula, product size and label.
Yes. Selecting an existing product is usually the fastest route for a private label launch.
Yes. Formula adjustments can be discussed based on protein direction, ingredients, nutritional specification, product positioning and production feasibility.
Yes. Granule dimensions, chunk size, texture, hardness, density and breakability can be discussed according to the product and order quantity.
Current product concepts include venison and rabbit, pigeon, duck, krill and black-bone chicken directions. Final ingredients and positioning must be confirmed for each order.
Small granules or crushed formats may be suitable for training and reward positioning. The required size, texture and feeding direction should be included in the product brief.
MOQ depends on the formula, raw materials, product format, package type, number of SKUs and customization level. Existing products with neutral or standard packaging normally provide greater flexibility.
Yes. Samples can be discussed for product, size, texture, palatability and packaging evaluation.
Yes. Packaging support can include pouches, labels, cartons, barcodes, batch-code areas and shipping marks.
Yes. Bulk supply can be discussed for distributors, wholesalers and repacking businesses.
Product specifications, COA and other quality documents can be discussed according to the formula, testing plan and destination-market requirements.
Third-party laboratory testing can be arranged when required. The test items, laboratory, cost and schedule should be agreed before production.
We support international B2B projects. Ingredients, labels, feeding statements, claims and import requirements must be reviewed for the destination market before commercial production.
Yes. Xinji also manufactures dog food, cat food and pet supplements, enabling buyers to develop a broader private label range through one supplier.
Whether you need chicken chunks, seafood granules, novel-protein treats, dog training snacks or a coordinated dog and cat treat range, Xinji can support your project from product selection through commercial production and export delivery.
Send us your target species, protein direction, product format, package size and estimated order volume. Our team will recommend the most suitable existing-product, modified-product or custom-development route.
Start Your Pet Treat Project
Request the pet snack catalog
Compare available protein directions
Discuss product size and texture
Request samples
Plan private label packaging
Confirm testing requirements
Get MOQ and factory pricing
The company adheres to the policy of "quality, innovation" and the purpose of "reputation". On the basis of mutual benefit, we are willing to sincerely cooperate with people from all walks of life at home and abroad, and strive to seek greater win-win development!
