Product Classification
Cat Food
Xinji Biotechnology is a private label cat food manufacturer providing dry cat food OEM, ODM, custom formulation and bulk manufacturing services for pet brands, importers, distributors, retailers and e-commerce businesses.
Our current cat food range includes adult and kitten dry kibble, with chicken and seafood-oriented formula options. Buyers can select an existing formula for faster market entry or develop customized cat food based on life stage, protein direction, nutritional positioning, kibble specifications, packaging and target price.
With more than 20 years of experience in animal nutrition and health, Xinji supports the complete private label process—from product planning and sample evaluation to packaging confirmation, commercial production, quality inspection and export delivery.
Private label cat food services include:
Adult cat food manufacturing
Kitten food manufacturing
Dry cat kibble production
Existing and custom formulas
Chicken and fish formula directions
Taurine-focused nutritional positioning
Custom kibble size and shape
Palatability adjustment
Our cat food products can be developed according to life stage, protein direction, nutritional specification, package size, sales channel and target retail price.
Chicken formula dry cat food is suitable for mainstream retail, pet stores, distributors and private label brands seeking a familiar protein direction.
The current Xinji adult cat food formula is dry kibble positioned around chicken protein and taurine-focused nutrition. It can be supplied through factory wholesale, OEM, ODM and private label programs.
Available customization may include:
Adult maintenance positioning
Chicken-oriented protein direction
Nutritional specification adjustment
Taurine level direction
Kibble size and shape
Fish formula kitten food helps brands create a clearly differentiated life-stage SKU alongside an adult cat food product.
The current Xinji kitten formula uses a seafood-oriented positioning and is available for private label dry cat kibble programs, factory wholesale and export supply.
Project considerations include:
Kitten life-stage positioning
Smaller kibble dimensions
Protein and energy direction
Calcium and phosphorus balance
Taurine-focused nutrition
Fish oil and seafood positioning
Palatability
Digestibility
Feeding-guide development
Small retail packaging
Brands requiring stronger differentiation can request custom cat food development.
Possible product directions include:
Chicken cat food
Salmon or fish cat food
Multi-protein cat food
Kitten growth formulas
Adult maintenance formulas
Senior cat nutrition concepts
High-protein cat food
Final ingredients, nutritional values and product claims should be confirmed according to production feasibility and destination-market requirements.
Different buyers require different levels of product development. Xinji offers several routes according to launch schedule, budget and brand positioning.
An existing formula is suitable for businesses that want to shorten the product-development cycle.
This option is recommended for:
New pet food brands
First-time cat food importers
Regional distributors
Market-testing projects
Pet store chains
Online sellers
Buyers with limited initial SKUs
Customization can include:
Brand name
Product name
Package weight
Bag design
Label language
Feeding guide
Barcode
Outer carton
Shipping marks
A current formula can be adjusted to create clearer differentiation while avoiding a completely new development route.
Possible adjustments include:
Protein direction
Nutritional specification
Functional ingredient direction
Kibble dimensions
Palatability
Package size
Product positioning
All formula changes are subject to raw material availability, production feasibility and minimum order requirements.
Custom development is suitable for established brands with a defined market brief.
Customization can cover:
Main protein source
Ingredient structure
Protein and fat targets
Mineral direction
Taurine direction
Grain-inclusive or grain-free positioning
Digestive-support ingredients
Buyers with an existing formula or technical specification can submit it for feasibility review.
The evaluation should cover:
Ingredient availability
Formula stability
Extrusion suitability
Formula ownership, confidentiality and manufacturing responsibilities should be confirmed before development begins.
Kitten food should be clearly differentiated from adult cat food through its life-stage positioning, kibble dimensions, energy direction and feeding information.
Private label kitten food projects may consider:
Smaller kibble
Growth-stage positioning
Protein and fat direction
Calcium and phosphorus balance
Adult cat food is suitable for daily maintenance ranges sold through wholesale, retail and e-commerce channels.
Possible positioning includes:
Daily adult nutrition
Chicken formula
Fish formula
Economy formulas are suitable for price-sensitive distribution channels and larger-volume wholesale programs.
Key development priorities include:
Competitive cost per kilogram
Stable raw material supply
Consistent basic specifications
Reliable kibble appearance
Practical packaging
Repeat-order availability
Mainstream products balance recognizable ingredients, palatability, packaging and commercial pricing.
They are suitable for:
Supermarkets
General pet stores
Regional distributors
Online marketplaces
Multi-brand retailers
Premium private label cat food can be developed around stronger protein positioning, differentiated ingredients, functional concepts, improved packaging and a clearer brand story.
Possible premium directions include:
Higher animal-protein positioning
Selected fish or poultry proteins
Fish oil and coat-care direction
Digestive-support ingredients
Customized kibble
Premium bag structures
Smaller targeted SKUs
Life-stage product ranges
Cat food cannot simply be treated as a smaller version of dog food. Private label development should consider feline feeding behavior, palatability, life stage and nutritional positioning.
The main protein direction affects product naming, consumer perception, ingredient cost and brand differentiation.
Common commercial directions include:
Chicken
Fish
Salmon
Chicken and fish
Multi-protein concepts
Taurine is an important consideration in commercial cat food formulation and labeling. Its inclusion and declared level should be reviewed as part of the complete nutritional specification.
Calcium, phosphorus and other mineral specifications should be reviewed according to the product’s intended life stage and market positioning.
Cats may be selective regarding aroma, texture and surface coating. Sample evaluation should therefore include palatability as well as laboratory specifications.
Kibble dimensions should match the intended life stage and product positioning. Kitten food generally requires a different physical format from standard adult cat food.
Ingredient selection, processing and kibble structure can affect feeding acceptance and stool quality. Digestive positioning should be supported by an appropriate formula rather than marketing language alone.
Kibble appearance is both a feeding consideration and a visible part of private label branding.
Customization can include:
Kibble diameter
Kibble thickness
Round shapes
When requesting a custom kibble, provide:
Target life stage
Preferred dimensions
Reference images
Required shape
Desired texture
Package size
Estimated order quantity
Custom molds or complex shapes may require a higher MOQ and additional development time.
A technically acceptable formula must also be commercially acceptable to cats and their owners.
Private label samples can be evaluated for:
Aroma
Kibble appearance
Size consistency
Texture
Surface oil
Dust level
Package compatibility
Feeding acceptance
Transition performance
Stool observation
Owner feedback
For meaningful testing, buyers should evaluate the sample with cats that match the intended life stage and consumer group.
Feedback should be recorded in a structured format instead of using general comments such as “good” or “not good.”
Useful feedback includes:
Percentage of cats accepting the product
Time taken to begin eating
Amount consumed
Preference compared with a reference food
Kibble handling
Visible product breakage
Owner comments
Any required formula adjustment
Private label brands need consistent product specifications, clear batch records and reliable repeat-order control.
Xinji uses digitalization as a core operational driver to create a more efficient, transparent and traceable manufacturing system.
Incoming materials are reviewed according to purchasing and product specifications before use.
The approved formula and production instructions are confirmed before each batch.
Digital production records help connect raw material information, production data, inspection results and finished products.
Depending on the order, available documents may include:
Product specification
Ingredient declaration
Guaranteed analysis
Certificate of Analysis
Batch information
Packing list
Commercial invoice
Packaging details
Export documents
Private label packaging must present the product clearly and comply with the requirements of the destination market.
The final label may need to include:
Product name
Intended species
Life-stage statement
The buyer should have the final formula, label and product claims reviewed according to local pet food regulations before commercial launch.
Avoid unsupported medical claims such as:
Cures urinary disease
Treats kidney problems
Prevents all hairballs
Eliminates digestive disease
Guarantees weight loss
More appropriate commercial language includes:
Supports daily urinary wellness
Helps maintain healthy digestion
Supports healthy skin and coat
Designed for indoor adult cats
Formulated for growing kittens
Provides complete daily nutrition
Xinji Biotechnology Co., Ltd. is headquartered in Shijiazhuang, China.
The company operates a modern production base covering approximately 17,300 square metres, with a total construction area of approximately 12,600 square metres.
Xinji Biotechnology originated from a feed company established in 2002. After more than two decades of development in animal nutrition and health, it has gradually established an integrated industrial-chain structure covering pet protein feed, pet food, biological preparations and precision manufacturing.
Digitalization is a core driver of the company’s operation system. Production information, quality records and batch data are used to improve process transparency, manufacturing efficiency and product traceability.
This combination of animal nutrition experience, modern production and digital management supports both existing-formula private label projects and customized cat food development.
Our background in animal feed and nutrition provides a practical foundation for ingredient selection, formula development and commercial production.
Build a coordinated private label range with clearly differentiated products for kittens and adult cats.
Choose established chicken or fish formula directions to reduce development time.
Adjust the protein direction, nutritional specifications, kibble and product positioning according to your market.
Our development process considers palatability, taurine direction, mineral specifications, life stage and kibble size.
Develop differentiated cat food under your own brand without investing in a manufacturing facility.
Source factory-direct dry cat food for national or regional distribution.
Build kitten, adult, mainstream and premium ranges for different customer groups.
Create exclusive products that reduce direct price comparison with national brands.
Develop consistent, repeatable products for mainstream retail programs.
Provide the following details to receive an accurate recommendation:
Destination country
Kitten or adult cat food
Preferred protein direction
Existing or custom formula
Target protein and fat levels
Grain-inclusive or grain-free direction
Required functional positioning
Kibble size and shape
Package type
Net weight per bag
Yes. Xinji Biotechnology provides factory-direct cat food manufacturing through OEM, ODM, private label, wholesale and contract manufacturing models.
Our main cat food products are dry extruded kibble for kittens and adult cats. Current product directions include chicken adult cat food and deep-sea fish kitten food.
Yes. Existing formulas are suitable for buyers that want to shorten development time and reduce the complexity of launching an initial product range.
Yes. Custom development can cover protein direction, ingredients, nutritional specifications, taurine direction, functional positioning, kibble and packaging.
Yes. Kitten food can be developed with appropriate life-stage positioning, smaller kibble, nutritional specifications and feeding information.
Yes. Kibble diameter, thickness, shape, texture, density and surface appearance can be discussed according to production feasibility and order volume.
The protein direction, formula and palatability coating can be discussed during development. Final options depend on ingredient availability and manufacturing feasibility.
Whether you need adult chicken cat food, fish formula kitten food, custom dry cat kibble or a coordinated private label range, Xinji can support your project from initial product planning to export delivery.
Send us your target market, life stage, formula direction, nutritional requirements, package size and estimated order volume. Our team will recommend the most suitable existing-formula, modified-formula or custom-development route.
Start Your Cat Food Project
Request the cat food catalog
Review existing formulas
Discuss custom formulation
The company adheres to the policy of "quality, innovation" and the purpose of "reputation". On the basis of mutual benefit, we are willing to sincerely cooperate with people from all walks of life at home and abroad, and strive to seek greater win-win development!
